Character Driven Storytelling

Character - n. Char·ac·ter ( ˈkerəktər/)

1) one of the persons of a drama

2)  one of the attributes or features that make up and distinguish an individual

 

Character is defined a person in a film, novel or play.  But it is also the collection of unique qualities distinctive to an individual or an organization.

 

  Simon Sinek, author of Start with Why,  says “people don’t buy what you do the buy why you do it”.  In today’s world, where information is at your fingertips, lists of features and benefits aren’t enough to distinguish a product or service in a meaningful way.

 

Marketing guru John Jasch of Ducttape Marketing notes the key to the sale is “getting customers to Know , Like and Trust You

 

Whether B2B and B2C...People deal with people.

 

Character Driven storytelling is about finding and sharing those essential qualities, the nature and the makeup that is so easily overlooked; but, what truly make you and your business real, engaging, and approachable.

 

 

The first step in unlocking the unique character of your business is finding the personality profile that you most identify with:

 

  • THE AUTHORITY

    Authorities are coaches, consultants and public speakers. Authorities rely on there personality and their personal brand to get business.

     

    Authorities are thought leaders and have no problem connecting to crowd. Authorities have fresh perspective and style the allows them to connect with people in the unique way. Authorities run the gamut from personal trainers to “big think” TED Talkers.

     

    For Authorities the Person is the Product.

    Characteristics

    • Personal Brand is a priority
    • Sales relies heavily on a Personal / Personality fit.
    • Attempted DYI video
    • Relatively comfortable with public speaking
    • Often Solopreneur or collective of Free Agents

     

     

  • Challenges

    One of the challenges the face authorities is that, generally speaking, face-to-face is best way for them to convey their unique style. Often times solo entrepreneur or the face of a larger organization, the authority is limited by the fact that they can only be in one place at any given time.

  • Solutions

    Demo/Speaker  Reels, Video Courses, Vlogs and Web series

     

     

  • THE CREATOR

    Creators, like the name suggest make “things”; but, those thing done always have to be a physical. Creators are be chefs and architects. They are also dedicated service providers ( See the folks at You Need A Budget)

    More important that the things they make, Creators take pride in the way they make them. Dedication to excellent service, outstanding quality and attention to details. The process is as equally important at the final product.

    Whether implied or explicit the phase “Made with ♥” is on the label of everything the Creators make.

     

    For Creator there is Pride in the Product; Passion in the Process

     

     

    Characteristics

    • Creates or has created a thing
    • Pride in the Product, The Pride in the Process
      • Craftsmanship
    • Work often has a "Before and After"
    • Scale can vary, but commitment to creating a quality product remain
      • keywords like "Made with Love"

     

     

  • Challenges

    One of the challenges for the Creator is their dedication and craftsmanship can be overshadowed by the final product.

     

  • Solutions

    Time Lapse, How it was Made, Behind the Scenes

     

     

  • THE EXPERIENTIAL

    Authorities are coaches, consultants and public speakers. Authorities rely on there personality and their personal brand to get business.

     

    Authorities are thought leaders and have no problem connecting to crowd. Authorities have fresh perspective and style the allows them to connect with people in the unique way. Authorities run the gamut from personal trainers to “big think” TED Talkers.

     

    For Authorities the Person is the Product.

    Characteristics

    • Facilitate 'you had to be there' or 'have have to see it' moments

     

     

  • Challenges

    Photos and the written word are useful but the dont have the same ability to capture the essence and the energy of a given event. Wrd on a page can only do so much to describe what it was like to be there

     

    The Experientials character can be found in the way they organize and setup an event.  It is  can be the venue that have invest time has invested in creating a special atmosphere and ambiance.

     

     

  • Solutions

     Behind the Scenes, Meet the Staff, Testimonials

     

  • THE DOCUMENTARIAN

    Authorities are coaches, consultants and public speakers. Authorities rely on there personality and their personal brand to get business.

     

    Authorities are thought leaders and have no problem connecting to crowd. Authorities have fresh perspective and style the allows them to connect with people in the unique way. Authorities run the gamut from personal trainers to “big think” TED Talkers.

     

    For Authorities the Person is the Product.

    Characteristics

    • Posterity is the Priority
    • They want to capture a record for future reference
    • Tend to be larger companies
      • efficiently distribute information across a large organization
    • Or very small shop
      • looking to reduce repetitive presentations will keeping a personal touch.

     

     

  • Challenges

     The time taken repeating the same information over and over again can be highly inefficient. By creating a library of content that can be easily referred it it frees up the Documentarian to focus on bigger things.  Additionally, some of this information can dry and hard to relate to. By putting a human face and a voice to in can making it easier to absorb for the audience.

  • Solutions

    Walk throughs, Internal Communication vlog, Training and Tutorials

     

Next Step

View from Above Entertainment is a Digital Media Production Studio based in Mesa, Arizona. Its primary function is to create and distribute a variety of original programming, ranging from comedic series to dramatic documentaries; short and feature length films.

  Our  secondary mission is to  provide creative art solutions for a variety of clients with a story to tell and an audience anxious to hear it..