Character Driven Storytelling
Character - n. Char·ac·ter ( ˈkerəktər/)
1) one of the persons of a drama
2) one of the attributes or features that make up and distinguish an individual
Character is defined a person in a film, novel or play. But it is also the collection of unique qualities distinctive to an individual or an organization.
Simon Sinek, author of Start with Why, says “people don’t buy what you do the buy why you do it”. In today’s world, where information is at your fingertips, lists of features and benefits aren’t enough to distinguish a product or service in a meaningful way.
Marketing guru John Jasch of Ducttape Marketing notes the key to the sale is “getting customers to Know , Like and Trust You “
Whether B2B and B2C...People deal with people.
Character Driven storytelling is about finding and sharing those essential qualities, the nature and the makeup that is so easily overlooked; but, what truly make you and your business real, engaging, and approachable.
The first step in unlocking the unique character of your business is finding the personality profile that you most identify with:
One of the challenges the face authorities is that, generally speaking, face-to-face is best way for them to convey their unique style. Often times solo entrepreneur or the face of a larger organization, the authority is limited by the fact that they can only be in one place at any given time.
Demo/Speaker Reels, Video Courses, Vlogs and Web series
One of the challenges for the Creator is their dedication and craftsmanship can be overshadowed by the final product.
Time Lapse, How it was Made, Behind the Scenes
Photos and the written word are useful but the dont have the same ability to capture the essence and the energy of a given event. Wrd on a page can only do so much to describe what it was like to be there
The Experientials character can be found in the way they organize and setup an event. It is can be the venue that have invest time has invested in creating a special atmosphere and ambiance.
Behind the Scenes, Meet the Staff, Testimonials
The time taken repeating the same information over and over again can be highly inefficient. By creating a library of content that can be easily referred it it frees up the Documentarian to focus on bigger things. Additionally, some of this information can dry and hard to relate to. By putting a human face and a voice to in can making it easier to absorb for the audience.
Walk throughs, Internal Communication vlog, Training and Tutorials
View from Above Entertainment is a Digital Media Production Studio based in Mesa, Arizona. Its primary function is to create and distribute a variety of original programming, ranging from comedic series to dramatic documentaries; short and feature length films.
Our secondary mission is to provide creative art solutions for a variety of clients with a story to tell and an audience anxious to hear it..