Character Driven Storytelling

Character - n. Char·ac·ter ( ˈkerəktər/)

1) one of the persons of a drama

2)  one of the attributes or features that make up and distinguish an individual

 

Character is defined a person in a film, novel or play.  But it is also the collection of unique qualities distinctive to an individual or an organization.

  Simon Sinek, author of Start with Why,  says “people don’t buy what you do the buy why you do it”.  In today’s world, where information is at your fingertips, lists of features and benefits aren’t enough to distinguish a product or service in a meaningful way.

Marketing guru John Jansch of Ducttape Marketing notes the key to the sale is “getting customers to Know , Like and Trust You “

 

 

Whether B2B and B2C...People deal with people.

 

Character Driven storytelling is about finding and sharing those essential qualities, the nature and the makeup that is so easily overlooked; but, what truly make you and your business real, engaging, and approachable.

 

View from Above Entertainment is a Digital Media Production Studio based in Mesa, Arizona. Its primary function is to create and distribute a variety of original programming, ranging from comedic series to dramatic documentaries; short and feature length films.

  Our  secondary mission is to  provide creative art solutions for a variety of clients with a story to tell and an audience anxious to hear it..