30sec Viewership Tip – The First 15 seconds

March 19, 20130 Comments

The First 15 Seconds

 

MEDIUM CLOSE UP: In front of Green screen

Ita

The the first 15 seconds of your video are the most important.

CGI: Youtube audience retention graphic

Ita

This tip comes straight from the YouTube playbook. They found that at 15 seconds viewership drops off. They found that this is a fairly universal trend. The best thing you can do is save the graphics and get straight to the point. Start off by telling the view why they should give you their attention. Give them a reason to keep watching first and they’ll be more likely to stick with you to the end.

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Filed in: Video 101

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